If anything 2011 is the year that fashion definitely got excited about riding bikes around the city. But there’s already a collection of indie design labels dedicated to producing hip and sophisticated urban cycling fashion designed to be comfortable while [...]]]> Excerpt from The Bird Wheel’s “Everything You Ever Wanted to Know about Bicycle Fashion.”

If anything 2011 is the year that fashion definitely got excited about riding bikes around the city. But there’s already a collection of indie design labels dedicated to producing hip and sophisticated urban cycling fashion designed to be comfortable while riding while many of the new additions use advanced technical materials to stay dry or dry quickly, stand up to the rigours of dedicated riding while looking super chic at work or just being your gorgeous self. With so many major design players, athletic labels and a new generation of apparel companies thriving on the growth in cycling -it’s also great to see that many of the smaller labels are also focused on domestic production (swrve, Nona Varnado, Outlier).

Nona Varnado Fall 2010 Lifestyle Collection

In Fall 2010 a line of riding jackets, wool tunics, technical shells and reflective waterproof vests were released.  SS11 brought bike dresses, a Spin-collection and the NV Riding pant. Like Levis’ & Outlier, the NV Riding Pant is made with Schoeller AG fabric and cut to be comfortable riding all day long and in a unique spin: designed to look fabulous on a range of ladies’ bottoms. Black and Khaki colors are classic and work beautifully as a fashion staple. The collection is made in NYC and available only by inquiry.

Nona Varnado SS11 Spin Collection

Though Lululemon is the default apparel brand seen in spin classes nationwide – this is the first spin specific apparel line. Mesh tops and jerseys are modestly cut to hide bra straps in edgy color block paneling. Matching mini-shorts & capris. The interplay of mesh panels in key places make them super cool and breathable, but lack some of the details of major brands, such as key pockets or heat sealed seams. It’s spin-specific but any of the pieces work for runners and cross training. As much as yoga wear has entered the every day fashion lexicon, spin or cycling wear is poised to be the next generation of active sport fashion with details like sport specific fabrics and pockets over drawstrings and baggy bottoms. Lightweight, minimal and pretty enough to wear outside a spin studio, the brand is noticeably free from logos or any screen printing.

Summary: Launching a new Spring/Summer collection just in time for Bike Month NYC! A new women’s athletic apparel line based out of NYC is focused on blending high performance and fashion. Admirably, it’s not another pepto-pink scaled version [...]]]> Summer 2010 Cycling & Running Fashion

May 3, 2010 – for May 5th Release. New York, NY

Summary: Launching a new Spring/Summer collection just in time for Bike Month NYC! A new women’s athletic apparel line based out of NYC is focused on blending high performance and fashion. Admirably, it’s not another pepto-pink scaled version of a generic men’s garment, but designed by a former competitive cyclist and marathoner with a love for beautiful things and elegant functional living.

Like banana sundaes, beach parties and summer cocktails; sometimes combining a few good things produces something new and completely amazing.

Introducing the NonaVarnado.com line of women’s cycling and running fashion. Designed from the ground up to be as gorgeous as it is functional. For modern women who are as natural in a garden party as in a grueling road race, while looking superb. Celebrate summer and bike rides around town in the Original Bike Dress or the super flirty Dutch Bike Dress.

Summer Jerseys, long tanks and a reversible boat neck jacket in nautical stripes and dark denim pairs perfectly with the rest of this season’s most adorable and sophisticated fashions. Accessory bags coming soon!

It’s going to be an awesome summer.

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Nona Varnado is an independent fashion designer based in NYC. All garments are produced in New York with a constant eye on fair trade practices and environmental responsibility from suppliers until final sale. Garments are tested, revised and played in until something genuinely incredible is produced. We think we’ve got the ultimate fashion pieces for riding bikes, running through legendary parks, attending parties and traveling the world. Or even going to work!

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For all media or reseller inquiries, please contact: info@nonavarnado.com And don’t forget to check out all the latest product updates on Facebook or stay involved in all the rides, events and madness through Twitter!