<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Nona Varnado</title>
	<atom:link href="http://www.nonavarnado.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.nonavarnado.com</link>
	<description>Performance Fashion</description>
	<lastBuildDate>Thu, 12 Apr 2012 22:48:05 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Vertically integrated manufacturing &#8211; a way forward.</title>
		<link>http://www.nonavarnado.com/2012/04/vertically-integrated-manufacturing-a-way-forward/</link>
		<comments>http://www.nonavarnado.com/2012/04/vertically-integrated-manufacturing-a-way-forward/#comments</comments>
		<pubDate>Wed, 11 Apr 2012 14:45:58 +0000</pubDate>
		<dc:creator>Nona</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.nonavarnado.com/?p=678</guid>
		<description><![CDATA[<p>99% of people who live on planet earth don&#8217;t realize how complicated and abstract the web of global systems are that ultimately deliver to them their clothes. Unless you&#8217;re shopping at a small retailer or online brand that deals exclusively in fair trade, organic and/or vertically integrated manufacturing, that t-shirt has already seen more of [...]]]></description>
			<content:encoded><![CDATA[<p>99% of people who live on planet earth don&#8217;t realize how complicated and abstract the web of global systems are that ultimately deliver to them their clothes. Unless you&#8217;re shopping at a small retailer or online brand that deals exclusively in fair trade, organic and/or vertically integrated manufacturing, that t-shirt has already seen more of the world than you&#8217;re likely to throughout the course of your life.</p>
<p><a href="http://www.nonavarnado.com/wp-content/uploads/2012/04/imgres-6.jpeg"><img class="aligncenter size-full wp-image-679" title="imgres-6" src="http://www.nonavarnado.com/wp-content/uploads/2012/04/imgres-6.jpeg" alt="" width="275" height="183" /></a></p>
<p>It starts with raw materials: natural ones like cotton/wool/hemp and chemical compounds for synthetics: polyesters, rayon, lycra, etc.</p>
<p>There&#8217;s a whole lot of work that happens harvesting, cleaning and transporting the materials, but the next critical step is spinning. That&#8217;s right, it&#8217;s not magic, fibers still have to be spun into threads before fabrics, trim or anything more complicated than a single strand can be made. They must do a lot of delicate sorting work (sometimes automated, sometimes by hand) to keep the best fibers together and sort the other qualities. In America, these mills generally focus on American grown cotton or virgin (first life cycle) polyesters. In a place like India, the range is far greater and there&#8217;s more nuance in sometimes being able to harvest unusual fibers in labor intensive (environmentally better) ways. Both American and Indian mills are struggling for survival and seem to be coming up with the same solution: vertically integrated manufacturing. Spinning mills have to buy from suppliers and then sell to other mills up the supply chain who create knit or woven fabric.</p>
<p><a href="http://www.nonavarnado.com/wp-content/uploads/2012/04/imgres-7.jpeg"><img class="aligncenter size-full wp-image-680" title="imgres-7" src="http://www.nonavarnado.com/wp-content/uploads/2012/04/imgres-7.jpeg" alt="" width="274" height="184" /></a></p>
<p>From the<a href="http://www.sourcingjournalonline.com/focus-fabric-making-may-prove-be-stitch-time-spinning-companies"> Economic Times </a>of India:</p>
<blockquote><p>A comparative analysis of the financial performance of standalone spinning companies pitted against vertically integrated (healthy mix of fabrics and garment) textile companies showed that net profit of vertically integrated companies has grown at a CAGR of 35%, while standalone spinning companies have a CAGR of 28% in their net profits in the last five years.</p>
<p>This shows that a concentrated focus on the higher end of the value chain of the textile business is a lucrative strategy even in times of a slowdown in the business.</p>
<p><a href="http://economictimes.indiatimes.com/vardhman-textiles-ltd/stocks/companyid-11897.cms">Vardhman Textiles</a> is a case in point. In the last three years, the contribution of the fabrics segment to its total revenues has grown at a CAGR of 35%, while its revenue from the yarn segment has grown at a CAGR of 20%. This shows that the company is expanding its capacity in the fabrics segment.</p>
<p>Going ahead, an increasing focus on fabrics and garments would help spinning companies retain their margins. Garmenting and fabrics segments by their very nature of business demand less capital compared to the pure spinning business.</p></blockquote>
<p>But why this reversal trend in moving away from the segmentation of labor and skill? Doesn&#8217;t everything work more efficiently if individual tasks are performed perfectly and in isolation to reduce complexity in order to perfect specific skills/process? Isn&#8217;t the key large scale? It&#8217;s funny to me that this reasonable, if completely outdated idea of economics and the human experience, is not yet completely debunked. Things relate to each other. One aspect informs another. Creativity happens when more than one thing is put next to another thing and the human mind synthesizes something new.</p>
<p>From the complete vertically manufactured American facilities that can do everything from spin yard, weave/knit fabric, dye/print, design/pattern, sample and manufacture large production runs (there are VERY, VERY few of these), to International companies like ZARA that limit manufacturing to the area between Spain-North Africa (so they can produce &#8216;relatively&#8217; small runs and control inventory/quality without the large forecasting that happens when you manufacture something really far away, like Asia) to these small South Indian spinning mills beginning to produce their own fabrics. Scale is now more &#8216;context&#8217; than &#8216;process.&#8217;</p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.nonavarnado.com/2012/04/vertically-integrated-manufacturing-a-way-forward/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A little bit of Business</title>
		<link>http://www.nonavarnado.com/2012/03/a-little-bit-of-business/</link>
		<comments>http://www.nonavarnado.com/2012/03/a-little-bit-of-business/#comments</comments>
		<pubDate>Fri, 30 Mar 2012 19:27:55 +0000</pubDate>
		<dc:creator>Nona</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[giveaway]]></category>
		<category><![CDATA[historical garments]]></category>

		<guid isPermaLink="false">http://www.nonavarnado.com/?p=641</guid>
		<description><![CDATA[<a title="Spring Style Contest: Win a free Classic Hipster" href="http://www.thebirdwheel.com/spring-style-contest-win-a-free-classic-hipster" rel="bookmark">Spring Style Contest: Win A Free Classic Hipster</a> <p>Until April 30, 2012 You can enter Momentum Magazine’s Spring Style Contest to win a free Nona Varnado Classic Denim Hipster lined with adorable nautical stripes.</p> <p>It’s pretty, but what is a hipster? (yuk, yuk.) No, not [...]]]></description>
			<content:encoded><![CDATA[<h2><a title="Spring Style Contest: Win a free Classic Hipster" href="http://www.thebirdwheel.com/spring-style-contest-win-a-free-classic-hipster" rel="bookmark">Spring Style Contest: Win A Free Classic Hipster</a></h2>
<div>
<div>
<p>Until April 30, 2012 You can enter Momentum Magazine’s Spring Style Contest to win a free Nona Varnado Classic Denim Hipster lined with adorable nautical stripes.</p>
<p>It’s pretty, but what is a hipster? (yuk, yuk.) No, not that kind.<br />
(more after the jump)</p>
<p><a href="http://www.thebirdwheel.com/wp-content/uploads/2012/03/momentum-contest.jpg"><img title="momentum contest" src="http://www.thebirdwheel.com/wp-content/uploads/2012/03/momentum-contest.jpg" alt="" width="725" height="922" /></a></p>
<p>Hipsters are the modern american version of an ancient garment that goes back to the Japanese samurai who wore something called Haramaki. <a href="http://pingmag.jp/2007/01/15/haramaki-a-granny-item-made-fashionable/">Haramaki</a> are still around in snuggly knit fabrics and they even evolved in other places (like Europe) into <a href="http://www.gorebikewear.com/remote/Satellite/PROD_AKIDNO?landingid=1208436857757A">kidney warmers</a>, frequently in neoprene and worn by men. It wasn’t until relatively recently that it became a unisex or women’s garment, generally repurposed for <a href="http://www.haramakilove.com/for-expecting-mums(982902).htm">pregnant women</a> as a ‘belly warmer.’ When jeans started on the ultra-ultra low cut trend there was a huge new population of exposed muffin top and the bums of forward leaning cyclists and Nona thought an <a href="http://www.flickr.com/photos/nonavarnado/5050179596/in/photostream/">updated haramaki</a> was a good idea.</p>
<p>The design that resulted was in between the classic “smaller than a skirt” tube design and something new. With stiff fabric, like denim, the shape could be made to compliment and define the figure, rather than just cover it. A small inner pocket was added and a longer rounded back (similar to cycling jackets) developed.</p>
<p>Practically it covers your middle parts when riding. In cold weather, it makes you warmer almost magically – even if you’re already wearing a jacket and pants. Mysterious! Well, not exactly. The japanese have all kinds of science about the benefits of keeping the core warm. And with a tiny extra pocket you might not need to lug a bag around, or stash your illegal substances in less refined places. Something for everyone.</p>
<p>In a world where comfort on a bike and fashion rarely co-exist for women who aren’t already runway models, the classic hipster is a figure flattering garment that’s great from size 4 – size 14. Love ‘em.</p>
</div>
</div>
]]></content:encoded>
			<wfw:commentRss>http://www.nonavarnado.com/2012/03/a-little-bit-of-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mom, can you please knit me some running shoes?</title>
		<link>http://www.nonavarnado.com/2012/03/mom-can-you-please-knit-me-some-running-shoes/</link>
		<comments>http://www.nonavarnado.com/2012/03/mom-can-you-please-knit-me-some-running-shoes/#comments</comments>
		<pubDate>Sat, 24 Mar 2012 14:51:53 +0000</pubDate>
		<dc:creator>Nona</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[future knits]]></category>
		<category><![CDATA[inspiring design]]></category>
		<category><![CDATA[textile innovations]]></category>
		<category><![CDATA[ultra light]]></category>

		<guid isPermaLink="false">http://www.nonavarnado.com/?p=624</guid>
		<description><![CDATA[Full disclosure: I will be buying these and *loving* them. It&#8217;s like finding treasure at the bottom of a rainbow: it&#8217;s high tech, high performance, a gorgeous design, a truly innovative technique and based off the ancient art of knitting. re-posted from the original at: <a href="http://www.innovationintextiles.com/industry-talk/nike-flyknit-a-seamlessly-knitted-running-shoe/">http://www.innovationintextiles.com/industry-talk/nike-flyknit-a-seamlessly-knitted-running-shoe/</a>   The Nike Flyknit <p>Sportswear and sports shoe giant [...]]]></description>
			<content:encoded><![CDATA[<address>Full disclosure: I will be buying these and *loving* them. It&#8217;s like finding treasure at the bottom of a rainbow: it&#8217;s high tech, high performance, a gorgeous design, a truly innovative technique and based off the ancient art of knitting. re-posted from the original at: <a href="http://www.innovationintextiles.com/industry-talk/nike-flyknit-a-seamlessly-knitted-running-shoe/">http://www.innovationintextiles.com/industry-talk/nike-flyknit-a-seamlessly-knitted-running-shoe/</a></address>
<address> </address>
<h2>The Nike Flyknit</h2>
<p>Sportswear and sports shoe giant Nike Inc. has announced the launch of a revolutionary new running shoe which uses state-of-the-art integral knitting techniques to create a one piece upper which is virtually seamless. The Nike Flyknit upper is engineered for precision fit and aims to create the feeling of a second skin for runners. Oregon based Nike holds a number of patents which cover the knitting of one piece trainer uppers using both warp and weft knitting (flat and circular knitting technologies). In the case of warp and circular knitting, two dimensionally knitted shoe upper panels are knitted side by side and are later cut from the fabric and seamed before being attached to other shoe components.</p>
<p>From the images (below) released by Nike with its press release last night, flat knitting appears to be the technology used here. The upper appears to have completely closed selvedges and would have been released from the flat knitting machine in one ready to use piece. In what is an absolutely ingenious piece of knitting, the Nike Flyknit upper uses a complex combination of modern flat knitting techniques to create a two dimensional component with built in support which can easily be manipulated into a three dimensional upper for attachment to a sole unit.</p>
<p><img title="From the images (see right and below) released by Nike with its press release last night, flat knitting appears to be the technology used here. The upper appears to have completely closed selvedges and would have been released from the flat knitting machine in one ready to use piece. In what is an absolutely ingenious piece of knitting, the Nike Flyknit upper uses a complex combination of modern flat knitting techniques to create a two dimensional component with built in support which can easily be manipulated into a three dimensional upper for attachment to a sole unit. " src="http://www.innovationintextiles.com/uploads/1341//KNIT_2_RGB_mid_original.jpg" alt="" /></p>
<h3>Exploiting potential</h3>
<address>The upper appears to use a combination of flechage (short row knitting), intarsia, jacquard, tuck stitches and stitch transfer techniques to impart shape and function, and employs a binding-off technique to close the selvedges. What appear to be braids are inserted to provide loops for lacing as well support at the sides of the shoe. The Flyknit is one of the best examples of commercial exploitation of the potential of flat knitting to date.According to Nike, the Flyknit revolutionizes running by rethinking shoe construction from the ground up, informed by athlete insights and employing a new proprietary technology.“Yarns and fabric variations are precisely engineered only where they are needed for a featherweight, formfitting and virtually seamless upper. With all the structure and support knitted in, the Nike Flyknit Racer’s upper and tongue weigh just 34 grams (1.2 ounces),” Nike said in a press release.<img title="According to Nike, the Flyknit revolutionizes running by rethinking shoe construction from the ground up, informed by athlete insights and employing a new proprietary technology. " src="http://www.innovationintextiles.com/uploads/1341//Nike-Running-Innovation-SU12-Knit-4_original.jpg" alt="" />The whole shoe weighs a mere 160g (5.6 ounces) for a size 9, 19% lighter than the Nike Zoom Streak 3, a shoe worn by first, second and third place athletes in the men’s marathon at the 2011 World Championships.Nike has also created an everyday running shoe, the Nike Flyknit Trainer+, which at 220 grams or 7.7 ounces aims to bring the weight and fit benefits of Nike Flyknit to runners of all levels.</p>
</address>
<h3>Environmental benefit</h3>
<address>An additional environmentally sustainable benefit to Nike Flyknit is that it reduces waste because the one-piece upper does not use the multiple materials and material cuts used in traditional sports footwear manufacture.“Nike Flyknit is truly a minimalist design with maximum return,” the company said, adding:“The inspiration for Nike Flyknit was born from the common runner feedback, craving a shoe with the qualities of a sock: a snug fit that goes virtually unnoticed to the wearer. But all the features that make a sock desirable have proven to make them a bad choice for a running upper. An inherently dynamic material like yarn generally has no structure or durability.”<img title="Nike embarked on a four-year mission of micro-engineering static properties into pliable materials. It required teams of programmers, engineers and designers to create the proprietary technology needed to create the knitted upper." src="http://www.innovationintextiles.com/uploads/1341//KNIT_7_RGB_mid_original.jpg" alt="" /></address>
<h3>Four year mission</h3>
<address>Nike embarked on a four-year mission of micro-engineering static properties into pliable materials. It required teams of programmers, engineers and designers to create the proprietary technology needed to create the knitted upper.The next steps were to map out where the specific yarn and knitted structures were needed. Applying 40 years of knowledge from working with runners, Nike says it refined the precise placement of support, flexibility and breathability – all in one layer.“The result is precision engineering in its purest form, performance on display. Every element has a purpose: resulting in one of the lightest, best fitting running shoes NIKE has ever made,” Nike explained.</address>
<h3>Top athletes to wear Flyknit Racer</h3>
<address>Nike says the Flyknit Racer is the marathon shoe that the world’s best runners, including those from Kenya, Great Britain, Russia and the US will wear in this spring’s marathons and in London this summer.The Nike Flyknit and Nike Flyknit Trainer+ will be available for all runners this coming July </address>
<p><iframe src="http://player.vimeo.com/video/37248029?title=0&amp;byline=0&amp;portrait=0" frameborder="0" width="500" height="281"></iframe></p>
<p><a href="http://vimeo.com/37248029">Nike Flyknit</a> from <a href="http://vimeo.com/user1750409">HiFi 3D</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.nonavarnado.com/2012/03/mom-can-you-please-knit-me-some-running-shoes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sexiest Zipper &#8211; ever!</title>
		<link>http://www.nonavarnado.com/2012/03/sexiest-zipper/</link>
		<comments>http://www.nonavarnado.com/2012/03/sexiest-zipper/#comments</comments>
		<pubDate>Wed, 21 Mar 2012 14:35:02 +0000</pubDate>
		<dc:creator>Nona</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[seamless]]></category>
		<category><![CDATA[textile innovations]]></category>
		<category><![CDATA[ultra light]]></category>

		<guid isPermaLink="false">http://www.nonavarnado.com/?p=619</guid>
		<description><![CDATA[<p>Ok, so you have to be a designer or maker of apparel before you get *really* excited over this, but check out those pictures! A zipper with no sewing or teeth! I can only imagine that the next &#8216;level&#8217; innovation is magical hand waving. Which would also be super cool and ultra lightweight.</p> <p style="text-align: [...]]]></description>
			<content:encoded><![CDATA[<p>Ok, so you have to be a designer or maker of apparel before you get *really* excited over this, but check out those pictures! A zipper with no sewing or teeth! I can only imagine that the next &#8216;level&#8217; innovation is magical hand waving. Which would also be super cool and ultra lightweight.</p>
<p style="text-align: center;"><a href="http://www.nonavarnado.com/wp-content/uploads/2012/03/Pictures-YKK2.jpg"><img class="aligncenter  wp-image-620" title="Pictures-YKK2" src="http://www.nonavarnado.com/wp-content/uploads/2012/03/Pictures-YKK2-1024x598.jpg" alt="" width="717" height="419" /></a></p>
<p>YKK has introduced the Ultra Light Zipper at ISPO Munich 2012, in Germany.</p>
<p>Developed for lightweight sports and outdoor garments it does not have any ‘teeth’ and does not require sewing like every other zipper ever produced. The new zipper chain can be directly fixed on a wide breathable membrane fabric, reducing the weight of the garment. The Ultra Light Zipper is also highly flexible and packable.</p>
<p>According to YKK, the zipper will be available in a three layer membrane with a width of up to 180 mm, making it possible to use the Ultra Light Zipper as a close-end fastening solution, as a half front-zipper, pit ventilation and for pockets. Also as a magic wand. I mean whoa!</p>
<p>So far the zipper has been acquired by sporting apparel brands Mammut and Millet.</p>
<p><a href="http://www.nonavarnado.com/wp-content/uploads/2012/03/Picture-YKK-Pink.jpeg"><img class="aligncenter size-full wp-image-621" title="Picture-YKK-Pink" src="http://www.nonavarnado.com/wp-content/uploads/2012/03/Picture-YKK-Pink.jpeg" alt="" width="200" height="300" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.nonavarnado.com/2012/03/sexiest-zipper/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fashion Retail: A Hot Mess</title>
		<link>http://www.nonavarnado.com/2012/03/fashion-retail-a-hot-mess/</link>
		<comments>http://www.nonavarnado.com/2012/03/fashion-retail-a-hot-mess/#comments</comments>
		<pubDate>Mon, 19 Mar 2012 22:17:30 +0000</pubDate>
		<dc:creator>Nona</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[cause for hope]]></category>
		<category><![CDATA[eco-initiatives]]></category>
		<category><![CDATA[online retail]]></category>
		<category><![CDATA[retail trends]]></category>
		<category><![CDATA[stores closing]]></category>

		<guid isPermaLink="false">http://www.nonavarnado.com/?p=613</guid>
		<description><![CDATA[<p><a href="http://www.nonavarnado.com/wp-content/uploads/2012/03/imgres-71.jpeg"></a>Though 2012 hasn&#8217;t resulted in an apocalypse (yet) there are some pretty cataclysmic things happening in the world of fashion retail. In general it&#8217;s the clash of two different trends: the rising cost of manufacture in China (hurting the industry&#8217;s rush to produce ever cheaper goods at an ever increasing speed) and the growing [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.nonavarnado.com/wp-content/uploads/2012/03/imgres-71.jpeg"><img class="alignleft size-full wp-image-614" title="imgres-71" src="http://www.nonavarnado.com/wp-content/uploads/2012/03/imgres-71.jpeg" alt="" width="249" height="203" /></a>Though 2012 hasn&#8217;t resulted in an apocalypse (yet) there are some pretty cataclysmic things happening in the world of fashion retail. In general it&#8217;s the clash of two different trends: the rising cost of manufacture in China (hurting the industry&#8217;s rush to produce ever cheaper goods at an ever increasing speed) and the growing dominance of internet retailers (hurting brick and mortar shops). Between five major retailers alone, <a href="http://www.bloomberg.com/news/2012-03-16/sears-to-close-62-stores-in-first-half-of-this-year-to-cu.html">Sears</a>, <a href="http://www.wcpo.com/dpp/news/abercrombie--fitch-plans-to-close-the-doors-of-almost-200-stores">Abercrombie &amp; Fitch</a>, <a href="http://articles.latimes.com/2011/oct/14/business/la-fi-gap-downsize-20111014">the Gap</a>, <a href="http://online.wsj.com/article/SB10001424052970203501304577084803783855584.html">PacSun</a> and all <a href="http://www.bloomberg.com/news/2012-02-01/esprit-to-close-all-n-america-stores.html">Espirit</a> North America stores, nearly 600 stores are projected to close over the next three years. That&#8217;s a lot of jobs, taxes and empty storefronts. For the consumer there seems to be a clear &#8220;next bridge&#8221; solution to keeping up with the demand for lots of cheap, pretty things: buying online with generous return policies, like Zappos.com.</p>
<h3>But that&#8217;s a path with more consequences than progress.</h3>
<p>Beyond hurting local communities, economies and livelihoods, it delays what really needs to happen: things need to get more expensive and more local if we want to move towards sustainability on a human and environmental basis. That&#8217;s not what anyone wants to hear. &#8220;Buy less and pay more!&#8221; sounds like a lot of people&#8217;s worst nightmares. But on the other end of it, higher pricing means consumers will be demanding more from their purchases. Was it responsibly sourced and ethically produced? Will it still be a durable, beautiful addition to my wardrobe in a few years&#8217; time? It should be. The trick is not to buy more or produce more, but to so so more consciously. It&#8217;s been my great pleasure in the last year+ to see major <a href="http://www.huntsman.com/index.cfm?&amp;PageID=8599">international companies</a> begin to embrace sustainability, and almost universally this is being <a href="http://www.dutchsustainablecommunities.com/538-everest-textile-performs-bluesign-screening.html">enacted</a> because of a personal sense of duty, but after the fact justified by financial savings, such as reduced water costs.</p>
<p style="padding-left: 30px;"><em>&#8220;One example is Roger Yeh, President of Everest Textile Co Limited who has pioneered the Everest Sustainability Moel (ESM) that now guides the development of the business. Yeh admits that although a few customers approached Everest regarding environmental issues, it was not until he has a personal realization about the risks to his business and the planet of unsustainable industry, that the idea for ESM took hold.&#8221; -EcoTextile News January 2012</em></p>
<p>Thankfully, there are a few things that should be kept in mind when moving ahead to a bold and positive future.</p>
<h3>There are things that industry can do:</h3>
<ol>
<li>Create 2 tiers of wholesale: 1 for online retailers and another for brick and mortar to reflect operational costs. It&#8217;s in everyone&#8217;s best interest for women to be able to see your products in a beautiful space, try them on with the help of a great salesperson and come away with the joy of a purchase that pays local taxes.</li>
<li>Support certification and promotion of new technologies, fair trade and ecological innovations.</li>
<li>Retool the design and production standards to reflect values of sustainability and durability.</li>
</ol>
<h3><a href="http://www.nonavarnado.com/wp-content/uploads/2012/03/imgres-74.jpeg"><img class="alignleft size-full wp-image-615" title="imgres-74" src="http://www.nonavarnado.com/wp-content/uploads/2012/03/imgres-74.jpeg" alt="" width="275" height="183" /></a>There are things that consumers can do:</h3>
<ol>
<li>Shop locally.</li>
<li>Ask about how something is made or where it comes from.</li>
<li>Pay attention and be strongly biased in favor of organics, innovation and fair trade.</li>
<li>Be willing to pay more and shop less for garments that will last.</li>
<li>Love what you buy.</li>
</ol>
]]></content:encoded>
			<wfw:commentRss>http://www.nonavarnado.com/2012/03/fashion-retail-a-hot-mess/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why nano technology is really cool</title>
		<link>http://www.nonavarnado.com/2012/03/why-nano-technology-is-really-cool/</link>
		<comments>http://www.nonavarnado.com/2012/03/why-nano-technology-is-really-cool/#comments</comments>
		<pubDate>Mon, 05 Mar 2012 17:01:09 +0000</pubDate>
		<dc:creator>Nona</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.nonavarnado.com/?p=607</guid>
		<description><![CDATA[<p>I admit it: I love fashion, but I *really* love textiles. They are the things by which humanity can measure how much ass it&#8217;s currently kicking. So imagine how excited I was to see this:</p> Tube-shaped solar cells could be woven into clothing <p>(via <a href="http://www.physorg.com/news/2012-03-tube-shaped-solar-cells.html" target="_blank">Physorg.com</a>)</p> <p><a href="http://www.nonavarnado.com/wp-content/uploads/2012/03/tubeshapedsolarcells.jpeg"></a></p> <p>&#160;</p> <p><a href="http://www.nonavarnado.com/wp-content/uploads/2012/03/imgres-56.jpeg"></a>Remember how solar energy [...]]]></description>
			<content:encoded><![CDATA[<p>I admit it: I love fashion, but I *really* love textiles. They are the things by which humanity can measure how much ass it&#8217;s currently kicking. So imagine how excited I was to see this:</p>
<h1>Tube-shaped solar cells could be woven into clothing</h1>
<p>(via <a href="http://www.physorg.com/news/2012-03-tube-shaped-solar-cells.html" target="_blank">Physorg.com</a>)</p>
<p><a href="http://www.nonavarnado.com/wp-content/uploads/2012/03/tubeshapedsolarcells.jpeg"><img class="aligncenter size-full wp-image-610" title="tubeshapedsolarcells" src="http://www.nonavarnado.com/wp-content/uploads/2012/03/tubeshapedsolarcells.jpeg" alt="" width="260" height="204" /></a></p>
<p>&nbsp;</p>
<p><a href="http://www.nonavarnado.com/wp-content/uploads/2012/03/imgres-56.jpeg"><img class="size-full wp-image-609 alignleft" title="imgres-56" src="http://www.nonavarnado.com/wp-content/uploads/2012/03/imgres-56.jpeg" alt="" width="275" height="183" /></a>Remember how solar energy was supposed to save the planet and then it turned out it was bulky and expensive? Arguably it&#8217;s because there wasn&#8217;t enough investment earlier to develop faster into small affordable products, but now with nano technology looking into these problems, the potential solutions went from linear evolution to New Year&#8217;s fireworks. After all, textiles are a fairly broad subject from <a href="http://www.materia.nl/583.0.html?&amp;tx_ttnews%5Btt_news%5D=17&amp;tx_ttnews%5BbackPid%5D=532&amp;cHash=e91f9d3de4" target="_blank">architectural elements</a>, to fashion, <a href="http://www.bmsri.com/" target="_blank">medical stuff</a> and these really neat things called Geo-Textiles or <a href="http://en.wikipedia.org/wiki/Geosynthetic" target="_blank">geosynthetics</a>, which are basically apparel for the planet.</p>
<p>Since I make apparel with performance features &#8211; like waterproof &amp; breathable raincoats &#8211; I&#8217;m always interested to see how these technologies are being woven into fabric that does an astounding array of things from wicking sweat, anti-microbial, UV resistance, slash/bullet proof fabric, flame resistant fabric, self healing surfaces&#8230; all kinds of incredible technology we&#8217;re already taking for granted. And it&#8217;s only getting better at an even faster pace. Most of the really exciting textile technology is being developed at the molecular level, meaning that the steps between research and product are pretty hugely separate. But! Never has that process been more rapid and more defined at being destined for everyday use. But I digress.</p>
<h4>As <a href="http://www.ecouterre.com/tube-shape-photovoltaic-cells-could-result-in-solar-powered-clothing/" target="_blank">ecouture</a> put it:</h4>
<blockquote><p>Let’s be honest, <a href="http://www.ecouterre.com/7-solar-powered-wearables-guaranteed-to-give-you-a-charge/">solar-powered clothing</a> is rarely easy on the eyes. Nor does it tend to be discreet. Researchers from the <a href="http://www.gatech.edu/">Georgia Institute of Technology</a> and <a href="http://www.xmu.edu.cn/english/">Xiamen University</a>, however, have developed a <a href="http://www.physorg.com/news/2012-03-tube-shaped-solar-cells.html">flexible, tube-like photovoltaic cell</a> that could potentially be woven into fabric. By coating the surface of carbon fibers with titania-semiconducting nanorods, which appear like bristles on a nanoscale hairbrush, Wenxi Guo and his team have created a novel configuration that captures light from all directions. It’s far from commercial production, of course, but the implications for the fashion industry are electrifying.</p></blockquote>
<h3><a href="http://www.nonavarnado.com/wp-content/uploads/2012/03/tubeshapedsolarcells2.jpeg"><img class="aligncenter size-full wp-image-608" title="tubeshapedsolarcells2" src="http://www.nonavarnado.com/wp-content/uploads/2012/03/tubeshapedsolarcells2.jpeg" alt="" width="500" height="160" /></a></h3>
<blockquote>
<h3></h3>
<h3>TOTALLY TUBULAR</h3>
<p>Creating nanorod-covered carbon fibers is difficult and time-consuming because of the multiple steps involved. You have to convert titania foil into titanium-dioxide nanorods, for instance, and then arrange the nanorods uniformly along the carbon fibers. Guo and company devised a shortcut: growing the nanostructures directly on the fiber’s surface before chemically “etching” them into bunched arrays. The process doesn’t just require less elbow grease, but it also improves the energy-conversion efficiency of the solar cells—1.28 percent compared with 0.76 percent for the unbunched configuration.</p>
<p>Besides solar cells, this new method could be used to create photocatalysts and <a href="http://inhabitat.com/envia-systems-announces-new-world-record-for-lithium-ion-battery-energy-density/">lithium-ion batteries</a>. The structures could also be woven into paper and textiles, although their low efficiency admittedly limits their usefulness. Still, the research is in its salad days yet, which bodes well for future breakthroughs. “We may also plan to do some hybrid work to acquire different sources of energy based on this configuration,” Guo says.</p></blockquote>
<div></div>
]]></content:encoded>
			<wfw:commentRss>http://www.nonavarnado.com/2012/03/why-nano-technology-is-really-cool/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Made in China? Not for long.</title>
		<link>http://www.nonavarnado.com/2012/02/made-in-china-not-for-long/</link>
		<comments>http://www.nonavarnado.com/2012/02/made-in-china-not-for-long/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 17:42:57 +0000</pubDate>
		<dc:creator>Nona</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[change for good]]></category>
		<category><![CDATA[domestic apparel production]]></category>
		<category><![CDATA[made in china]]></category>
		<category><![CDATA[sourcing trends]]></category>

		<guid isPermaLink="false">http://www.nonavarnado.com/?p=598</guid>
		<description><![CDATA[<p>The apparel industry is like a constant global auction as production managers are held to finding the lowest possible cost on materials, labor and production costs. And even though most people look at garments and imagine that machines, elves or magic was responsible for instantly cutting, sewing and finishing &#8211; it&#8217;s all about human time [...]]]></description>
			<content:encoded><![CDATA[<p>The apparel industry is like a constant global auction as production managers are held to finding the lowest possible cost on materials, labor and production costs. And even though most people look at garments and imagine that machines, elves or magic was responsible for instantly cutting, sewing and finishing &#8211; it&#8217;s all about human time and skill. No matter how mechanized or refined a production line is, there&#8217;s an awful lot of human time required for making things. In apparel labor has been one of the largest costs in producing a garment. China &#8211; the hero of low cost production has been largely responsible for changing that and creating massive volumes of cheap stuff.</p>
<p>Well, sort of.</p>
<p>A few decades ago &#8220;made in China&#8221; meant something else. The apparel industry, always searching for the lowest bidder became the connection for China&#8217;s new economy based on massive factory production and stent into hyper drive with preferred economic partner status in the 1990&#8242;s. China, unlike many other countries has no minimum wage. The skilled labor in creating a garment in NYC&#8217;s fashion district might be $85 per item, yet you could easily find a Chinese factory that will do it for $4.50. Volumes are higher, taxes and shipping becomes complicated and takes much longer, but for a long time it&#8217;s been too hard to resist those kinds of price variations. After all, it&#8217;s a lot easier to sell 300 $40. dresses than it is to sell 50 $900 dresses and we won&#8217;t even go into the wholesale and distribution margin problems. Fashion math is funny, but only if you&#8217;re not in the middle of it.<br />
<iframe src="http://www.youtube.com/embed/MINYux3mPUI" frameborder="0" width="640" height="480"></iframe><br />
Now, some new developments are changing things again. Apparel it turns out isn&#8217;t really that lucrative, even at huge volumes, for Chinese factories. Other industries, like electronics, create a lot more profit thus labor and factories are losing interest in it. Fashion production on an industrial level it seems is kind of like an internship: you get experience and build out industrial capabilities, but you&#8217;re really just doing the foundation work for a mature industry that can start to demand regulation and things like fair treatment and even the possibility of a national minimum wage. Unsurprisingly the quality of manufacture and the prices of manufacture have gone up in China. It&#8217;s no longer the de facto lowest bidder and there&#8217;s already a big shift to places like south east asia and south america.</p>
<p><a href="http://www.nonavarnado.com/wp-content/uploads/2012/02/imgres-12.jpeg"><img class="aligncenter size-full wp-image-599" title="fair trade" src="http://www.nonavarnado.com/wp-content/uploads/2012/02/imgres-12.jpeg" alt="" width="208" height="243" /></a>China is looking to develop luxury status, national brands and a better standard of living. In the meantime the majority of fashion producers jump to the next lowest cost producer, where ever that is. It&#8217;s no surprise that in more than 20 years of manufacturing being moved abroad the US manufacturing capabilities have been in rapid decline. As a small brand it&#8217;s frequently difficult to find facilities that can handle production beyond the most basic of items, such as T-Shirts. Several high level facilities produce beautiful things, only to be constantly on the verge of downsizing into being able to produce only one type of product or go out of business entirely. Some skills no longer exist in the US in a factory environment. Or they haven&#8217;t been learned or are not accessible in what looks like a comedy of errors. When people want to move production back to the US, it becomes a very interesting problem -even beyond the huge jump in cost.</p>
<p><a href="http://www.nonavarnado.com/wp-content/uploads/2012/02/imgres-31.jpeg"><img class="aligncenter size-full wp-image-600" title="organic textile" src="http://www.nonavarnado.com/wp-content/uploads/2012/02/imgres-31.jpeg" alt="" width="222" height="227" /></a></p>
<p>It&#8217;s an interesting evolution, but as more designers and consumers want to make apparel domestically, there are enough problems that it&#8217;s helpful to remember what&#8217;s so great about it. It goes beyond current unemployment problems, but allows business to be more responsive, volumes and techniques to be better attuned to what consumers are really buying and more environmentally responsible. For anything so complex, it&#8217;s helpful to create basic guidelines that state a desire to &#8220;do good.&#8221; Some brands do this through blending domestic manufacture, organic or environmental certification in the materials used or choosing purchases based on fair trade principals. China is also beginning to participate more frequently in self regulation and it maybe that suppliers can choose factories in any location based on what certifications are important to consumers.</p>
<p>At that point we can imagine selecting manufacturing based on ethical, environmental and quality standards and challenge the idea of what the cost of something should be.  But no matter what &#8211; it looks like the bad old days of cheap &#8216;made in China&#8217; fast fashion is coming to a close. We have such an amazing opportunity as an industry and as people to choose what fashion is going to be like in the coming decades. Will it be a positive force for good with a emphasis on environmentally responsible materials and good jobs? I hope so.</p>
<p><a href="http://www.nonavarnado.com/wp-content/uploads/2012/02/imgres-54.jpeg"><img class="aligncenter size-full wp-image-601" title="bluesign" src="http://www.nonavarnado.com/wp-content/uploads/2012/02/imgres-54.jpeg" alt="" width="285" height="177" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.nonavarnado.com/2012/02/made-in-china-not-for-long/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>It&#8217;s the *future* already!</title>
		<link>http://www.nonavarnado.com/2012/02/its-the-future-already/</link>
		<comments>http://www.nonavarnado.com/2012/02/its-the-future-already/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 19:29:17 +0000</pubDate>
		<dc:creator>Nona</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[industrial ink jet]]></category>
		<category><![CDATA[printer technology in apparel]]></category>

		<guid isPermaLink="false">http://www.nonavarnado.com/?p=574</guid>
		<description><![CDATA[<p>You might have noticed it already: crazy t-shirts that look like the cotton knit was run haphazardly through an ink-jet printer. And it was! There&#8217;s a lot of press happening right now around &#8220;printing technology&#8221; and generally that means 3D printing (like <a href="http://www.makerbot.com/" target="_blank">the MakerBot</a> &#8211; also out of Brooklyn!). But what about 2D? [...]]]></description>
			<content:encoded><![CDATA[<p>You might have noticed it already: crazy t-shirts that look like the cotton knit was run haphazardly through an ink-jet printer. And it was! There&#8217;s a lot of press happening right now around &#8220;printing technology&#8221; and generally that means 3D printing (like <a href="http://www.makerbot.com/" target="_blank">the MakerBot</a> &#8211; also out of Brooklyn!). But what about 2D? Isn&#8217;t that exciting? Not convinced, check out these images of a commercial textile printer.</p>
<p><a href="http://www.nonavarnado.com/wp-content/uploads/2012/02/Xennia.jpg"><img class="aligncenter size-medium wp-image-578" title="Xennia" src="http://www.nonavarnado.com/wp-content/uploads/2012/02/Xennia-300x140.jpg" alt="" width="300" height="140" /></a><a href="http://www.nonavarnado.com/wp-content/uploads/2012/02/Xennia2.jpg"><img class="aligncenter size-medium wp-image-579" title="Xennia2" src="http://www.nonavarnado.com/wp-content/uploads/2012/02/Xennia2-300x200.jpg" alt="" width="300" height="200" /></a></p>
<p>&nbsp;</p>
<p><em>source:<a href="http://www.innovationintextiles.com/fibres-yarns-fabrics/digital-inkjet-printing-holds-future-potential/" target="_blank"> http://www.innovationintextiles.com/fibres-yarns-fabrics/digital-inkjet-printing-holds-future-potential/</a></em><br />
Yep, it&#8217;s just a GIANT ink jet printer. But what it can do is pretty extraordinary.</p>
<p>It&#8217;s not just prettier, more delicate printing than traditional screen printing. It&#8217;s also industrial volume. Oh, and wicked crazy things like adding technical finish to fabrics. (You want that in covered in flowers and waterproof? No problem.) This is kinda amazing because most technical fabric happen only when the yarns that eventually create the fabrics are developed in a laboratory with a huge industrial process behind it. I like to imagine that I&#8217;d be able to run beautiful eco-friendly fabrics through such a printer and selectively add short run finishes (waterproofing, abrasion and flame resistance) making smaller batches far more efficient. Though having access to equipment this intense is clearly big-league stuff, it&#8217;s very possible that like the original ink-jet printers we&#8217;d be able to go down to the local Kinko&#8217;s and print out some pretty spring fabric in that gorgeous print you saw on <a href="http://www.colourlovers.com/patterns" target="_blank">COLOURlovers</a> and make it waterproof, before having it custom stitched for you.</p>
<p>Ok, we&#8217;re not there quite yet. But it&#8217;s pretty close. I mean people just found a way to make ink-jet printers awesome again by making them enormous.</p>
<h2><span style="color: #00ffff;">I</span> <span style="color: #ff00ff;">love</span> <span style="color: #ffff00;">the</span> future.</h2>
<p>&nbsp;</p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.nonavarnado.com/2012/02/its-the-future-already/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Good News: Organic Cotton in USA Makes Gains</title>
		<link>http://www.nonavarnado.com/2012/02/good-news-organic-cotton-in-usa-makes-gains/</link>
		<comments>http://www.nonavarnado.com/2012/02/good-news-organic-cotton-in-usa-makes-gains/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 19:09:53 +0000</pubDate>
		<dc:creator>Nona</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[global sourcing initiatives]]></category>
		<category><![CDATA[organic cotton]]></category>

		<guid isPermaLink="false">http://www.nonavarnado.com/?p=570</guid>
		<description><![CDATA[<p><a href="http://www.nonavarnado.com/wp-content/uploads/2012/02/imgres-22.jpeg"></a>It might seem impossibly slow, but it&#8217;s happening: the trend to organic cotton farming is slowly, but steadily picking up steam.</p> <p id="">[Organic cotton farming] up 36 percent, to reach 11,827 acres, in 2010. U.S. producers harvested 11,262 acres of organic cotton in 2010, representing 95 percent of their planted acres, and yielding 13,279 [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.nonavarnado.com/wp-content/uploads/2012/02/imgres-22.jpeg"><img class="alignleft size-full wp-image-571" title="imgres-22" src="http://www.nonavarnado.com/wp-content/uploads/2012/02/imgres-22.jpeg" alt="" width="241" height="209" /></a>It might seem impossibly slow, but it&#8217;s happening: the trend to organic cotton farming is slowly, but steadily picking up steam.</p>
<blockquote>
<p id="">[Organic cotton farming] up 36 percent, to reach 11,827 acres, in 2010. U.S. producers harvested 11,262 acres of organic cotton in 2010, representing 95 percent of their planted acres, and yielding 13,279 bales.</p>
<p id="">While 2011 saw the largest number of acres planted since 1999, harvested acres and bales are expected to be down by 38 and 45 percent, respectively, due to a devastating drought in the Southern Plains. In fact, the extremely dry conditions in Texas forced farmers there to abandon more than 65 percent of their planted crop in 2011.</p>
<p id="">A modest acreage gain of two percent is forecast for 2012, bringing plantings of U.S. organic cotton to 16,406 acres. Another two percent net gain is in the five-year forecast, bringing the total to 16,716 acres. Where opportunity exists for significant expansion of U.S. organic acreage is most likely in nascent organic cotton-growing regions such as North Carolina, which harvested its first crop of organic cotton in 2011.</p>
<p id=""> A majority of producers indicated that their cotton was sold by a marketing cooperative. Several indicated that their entire crop was sold to international buyers.<br />
<a href="http://www.marketwatch.com/story/us-organic-cotton-acreage-continues-to-grow-survey-shows-2012-01-26">http://www.marketwatch.com/story/us-organic-cotton-acreage-continues-to-grow-survey-shows-2012-01-26 </a></p>
</blockquote>
<p>International buyers mean that the raw goods aren&#8217;t being milled domestically. The global supply chain is a pretty crazy thing these days &#8211; with raw resources being plucked from one country, refined in another, made in yet another and then (in this case) partially returned to where the raw goods originally came from. By the time you buy that organic cotton shirt, it&#8217;s travelled the world and seen things most people can&#8217;t imagine.</p>
<p><a href="http://www.nonavarnado.com/wp-content/uploads/2012/02/imgres-23.jpeg"><img class="alignleft size-full wp-image-572" title="imgres-23" src="http://www.nonavarnado.com/wp-content/uploads/2012/02/imgres-23.jpeg" alt="" width="192" height="256" /></a>Marketing cooperatives are pretty cool &#8211; think about the struggles that organic farming has (and continues) to go through to find ways to get their produce to paying consumers. CSA&#8217;s and other farmer direct distribution models may well be the next step in creating eco-accountability and maintaining the incredibly low margins that keep the apparel industry going. What do you think? Would you go out of your way and accept a little more effort to acquire and product variability if you knew you were supporting an environmentally responsible materials and production process?</p>
<p>&nbsp;</p>
<h3>Organic Cotton FAQ&#8217;s: <a href="http://www.ota.com/organic/mt/organic_cotton.html" target="_blank">http://www.ota.com/organic/mt/organic_cotton.html</a></h3>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="http://www.nonavarnado.com/wp-content/uploads/2010/04/google41d6207d1822cc83.html">google41d6207d1822cc83</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.nonavarnado.com/2012/02/good-news-organic-cotton-in-usa-makes-gains/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;Gently Worn&#8221; Re-selling programs</title>
		<link>http://www.nonavarnado.com/2012/02/gently-worn-re-selling-programs/</link>
		<comments>http://www.nonavarnado.com/2012/02/gently-worn-re-selling-programs/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 02:02:19 +0000</pubDate>
		<dc:creator>Nona</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[apparel recycling]]></category>
		<category><![CDATA[brands that accept used garments]]></category>
		<category><![CDATA[leaders in eco apparel]]></category>
		<category><![CDATA[textile recycling]]></category>

		<guid isPermaLink="false">http://www.nonavarnado.com/?p=551</guid>
		<description><![CDATA[<p>First, why should you care?</p> <p><a href="http://ecowatch.org/2011/council-for-textile-recycling-launches-initiative-promoting-clothing-recycling/" target="_blank">http://ecowatch.org/2011/council-for-textile-recycling-launches-initiative-promoting-clothing-recycling/</a></p> <p>&#160;</p> <p>The &#8216;Hey, that IS inspiring!&#8217; award:<br /> <a href="http://www.greeneileen.org/" target="_blank">http://www.greeneileen.org/</a></p> <p>Eileen Fisher is sortof an &#8216;old lady&#8217; brand: their women&#8217;s clothes are simple, well made and a little pricey without being trendy. I think my Mom owns a Eileen Fisher sweater. But don&#8217;t take that the [...]]]></description>
			<content:encoded><![CDATA[<p>First, why should you care?<img class="aligncenter size-large wp-image-552" title="textile-recycling-issues" src="http://www.nonavarnado.com/wp-content/uploads/2012/01/textile-recycling-issues-354x1024.png" alt="" width="354" height="1024" /></p>
<p><a href="http://ecowatch.org/2011/council-for-textile-recycling-launches-initiative-promoting-clothing-recycling/" target="_blank">http://ecowatch.org/2011/council-for-textile-recycling-launches-initiative-promoting-clothing-recycling/</a></p>
<p>&nbsp;</p>
<p><strong>The &#8216;Hey, that IS inspiring!&#8217; award:</strong><br />
<a href="http://www.greeneileen.org/" target="_blank">http://www.greeneileen.org/</a></p>
<p>Eileen Fisher is sortof an &#8216;old lady&#8217; brand: their women&#8217;s clothes are simple, well made and a little pricey without being trendy. I think my Mom owns a Eileen Fisher sweater. But don&#8217;t take that the wrong way &#8211; I&#8217;ve gotten really punch drunk from seeing only certain kinds of sustainability initiatives come out of certain kinds of brands. Though they sell internationally the <span style="color: #008000;">Green Eileen</span> program is only in a limited area in New York, but hopefully to expand. And is only the latest in a holistic push from materials sustainability in the product line to workshops teaching people how to &#8220;unravel a sweater: recycling luxury yarns.&#8221;</p>
<p><strong>The &#8216;Lipstick on a Pig&#8217; Award: </strong><br />
<a href="http://www.gapinc.com/content/csr/html/MakeADifference.html" target="_blank">http://www.gapinc.com/content/csr/html/MakeADifference.html</a></p>
<p>Despite the inspiring promotional videos, and being one of the first companies to actually do something, I just can&#8217;t get really excited about these tiny percentage of overall efforts. Gap, and it&#8217;s many subsidiaries (aka socio-economic market demographics and their associated brands) have several programs from job readiness/bring your teen to work days at Old Navy (really? that doesn&#8217;t seem very upwardly mobile..), adding recycled content to packaging at Banana Republic and  jeans donation/recycling through the Gap stores. But with a huge market share a little adds up. <span style="color: #808080;"><em>&#8220; In 2010, Gap’s “Recycle Your Blues” campaign collected more than 360,000 units of denim, which was used to create fiber insulation for nearly 700 homes. The donated denim was given “new life” by being converted into UltraTouch™ housing insulation, in partnership with Cotton Inc.’s COTTON FROM BLUE TO GREEN® program.&#8221;</em> </span>Still if there&#8217;s any question on &#8220;<em>Why Being Less Bad is No Good</em>,&#8221; you should be reading <span style="text-decoration: underline;"><a href="http://www.mcdonough.com/cradle_to_cradle.htm" target="_blank">Cradle to Cradle</a></span> by William McDonough &amp; Michael Braungart.</p>
<p><strong>The &#8216;Holy shit! Why isn&#8217;t every company on the planet doing this RIGHT NOW?&#8217; award: </strong><br />
<a href="http://www.patagonia.com/us/common-threads/recycle" target="_blank">http://www.patagonia.com/us/common-threads/recycle</a></p>
<p>Patagonia is the GOLD STANDARD of ecologically responsible apparel. If they&#8217;re not already doing it, it&#8217;s probably because it&#8217;s not yet possible. And hopefully the innovation and brashness of what they&#8217;re doing, leagues ahead of anyone else &#8211; especially in the performance apparel space &#8211; will make them an even more popular choice for consumers as well as shame other companies into getting with the program. Through their &#8216;Common Threads&#8217; initiative</p>
<p><img title="Join us. Become a partner in the Common Threads Initiative" src="http://www.patagonia.com/images/structure/en_US/common_threads/ct-pledge-header.gif" alt="Join us. Become a partner in the Common Threads Initiative" /></p>
<form id="ctpledgeform" action="http://www.patagonia.com/us/popup/common_threads/pledge_form.jsp?OPTION=COMMON_THREADS_PLEDGE" method="post">
<div id="ctpledgecontent">
<blockquote><p><em>I&#8217;d like to become a partner in the Common Threads Initiative to reduce excess consumption and give the planet&#8217;s vital systems a rest from pollution, resource depletion and greenhouse gases.</em></p>
<div><em>Patagonia agrees to build useful things that last, to repair what breaks and recycle what comes to the end of its useful life.</em></div>
<div><em>I agree to buy only what I need (and will last), repair what breaks, reuse (share) what I no longer need and recycle everything else.</em></div>
<div></div>
</blockquote>
<div>So you can take your old Patagonia clothes into the store and they&#8217;ve got the back-end to deal with recycling from an industrial level, including some of those otherwise impossible to recycle synthetics. And unless you&#8217;re wearing pure wool exclusively, performance apparel means synthetic. They&#8217;ve got a full life cycle approach as well being committed to blue sign fabrics, supporting environmental non-profits and education. Now you know what to get me for Christmas.</div>
</div>
<div></div>
<div></div>
</form>
]]></content:encoded>
			<wfw:commentRss>http://www.nonavarnado.com/2012/02/gently-worn-re-selling-programs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

