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Stickers! + 10% off

Stickers! + 10% off

Want free stickers? How about 10% off on any 1 item in the shop?

It’s SCARY AWESOME! OOOoh Aaaahhh! Until Thanksgiving email us (info@ your real-life mail address to get a special delivery of stickers.  Then tweet a pic @nonavarnado or upload a photo to the facebook page at:

Show us where you stick it & we’ll knock off 10%

Fall/Winter 2010 Women’s Bike Fashion

Fall/Winter 2010 Women’s Bike Fashion

After over a year of working on the perfect riding jackets, I’m proud to announce the fantastic new collection.

It’s the best blend of fashionable, feminine apparel that just happens to be super functional riding a bike; through the rain, sweating, or just looking pretty. This fall/winter we’ve added a tremendous emphasis on reflective detailing, from the reflective piping in the Riding Cape to the fully reflective and sweat wicking Reflective Thermal top. No Compromises!

For now check out all the preview images on fb:

The web site & online shopping will be updated shortly. Email for details.

Nona Varnado in TA’s RECLAIM magazine

Nona Varnado in TA’s RECLAIM magazine

If you’re in the NYC metro area, you should *definitely* be a Transportation Alternatives (TA) member. Not only are they the most amazing cycling, walking and public transportation advocacy group, but they also publish a magazine that is only distributed to members. This quarter a section on local NYC produced cycling clothing showed images & prices for some amazing stuff. And we’re in it! If you haven’t seen it already, you can become a member and request one.

Transportation Alternatives:

Last Spring’s issue is available online at the link above.

Get Ready to Jumble!!!

Get Ready to Jumble!!!

It’s Bike Month in NYC and things are heating up! This Sunday we’ll be at the Brooklyn Bike Jumble

with samples and taking pre-orders for individual and small wholesale for the Summer 2010 collection. Come see the clothes in person and let me know what you think! Orders taken at the Jumble will be delivered the first week of June 2010 or can be expedited for a rush fee.

The jumble is a super awesome Brooklyn Bicycle Swap meet, so we’ll also have some used bike parts and accessories along with the fashion fancy-ness.

Coming Up: Bicycle Fetish Day presented by City Reliquary in Williamsburg on Saturday, May 22, 2010.

It’s a straight up BKLYN Block Party & celebration of all things Bicycle!!/event.php?eid=111067252263045

Summer 2010 Cycling & Running Fashion

Summer 2010 Cycling & Running Fashion

May 3, 2010 – for May 5th Release. New York, NY

Summary: Launching a new Spring/Summer collection just in time for Bike Month NYC! A new women’s athletic apparel line based out of NYC is focused on blending high performance and fashion. Admirably, it’s not another pepto-pink scaled version of a generic men’s garment, but designed by a former competitive cyclist and marathoner with a love for beautiful things and elegant functional living.

Like banana sundaes, beach parties and summer cocktails; sometimes combining a few good things produces something new and completely amazing.

Introducing the line of women’s cycling and running fashion. Designed from the ground up to be as gorgeous as it is functional. For modern women who are as natural in a garden party as in a grueling road race, while looking superb. Celebrate summer and bike rides around town in the Original Bike Dress or the super flirty Dutch Bike Dress.

Summer Jerseys, long tanks and a reversible boat neck jacket in nautical stripes and dark denim pairs perfectly with the rest of this season’s most adorable and sophisticated fashions. Accessory bags coming soon!

It’s going to be an awesome summer.

Nona Varnado is an independent fashion designer based in NYC. All garments are produced in New York with a constant eye on fair trade practices and environmental responsibility from suppliers until final sale. Garments are tested, revised and played in until something genuinely incredible is produced. We think we’ve got the ultimate fashion pieces for riding bikes, running through legendary parks, attending parties and traveling the world. Or even going to work!


For all media or reseller inquiries, please contact: And don’t forget to check out all the latest product updates on Facebook or stay involved in all the rides, events and madness through Twitter!

New Site + New Stuff!

New Site + New Stuff!

It’s finally here!

With Bike Month NYC just around the corner there’s a ton of things to look forward to:

Style Ride NYC, the long awaited New York version of the super fun event we did in San Francisco last fall with Pushbike SF. Right now we’re looking for new retail relationships before announcing details (soon!)

It’s not a race and it’s up to you what you want to wear or the bike you want to ride. With Prizes!

Here are the categories:

  • Most (male & female) Fashionable Cyclist
  • Best Clothing & Bike combo
  • Most Stylish Couple
  • Best Accessorized

plus we usually make up some categories when people show up in completely amazing costumes, riding insanely adorable bikes with everything from kids to pets along for the ride.

Enjoy a leisurely and stylish ride through town with a small after party and awards.

Some images from The SF Style Ride: